If you are buying a gift for a toddler or baby, then head straight to Mothercare or visit them online and take a look at the Little Bird childrenswear collection. Ever since Jools Oliver (yes, Jamie’s wife) has brought her children’s range ‘Little Bird’ to Mothercare, it has been consistently good. Celebrity high street ranges can often lack quality and imagination, but Little Bird is a lovely collection, which evokes childhood memories in spades. Jools is a child of the seventies and Little Bird was inspired by a Mothercare nightie embroidered with a fawn, that was passed down in her family, then on to her own children. The range looks more ‘expensive baby boutique’ than ‘high street’. The quality is good, it is well designed, practical, quirky, colourful and nostalgic, in fact pretty ‘pukka’ all round. The clothes are sweet for girls, without being twee or too grown up and the boy’s collection is cool and so far away from the standard tractor or dinosaur on t-shirt. Quite a lot of the collection is unisex, which is a real breath of fresh air. They have babyswear collection that is cute and they also have a fabulous interior range for a baby’s nursery.

Jools has already won the Junior Design Awards 2013 for boy’s fashion and was short listed for her interior range. I hope Jools Oliver continues to do well, as she seems like a nice down to earth girl. And just like I imagine Victoria Beckham designs her collection by her LA pool in 6 inch heels and shades, I’m sure Jools, designs her collection at her huge Essex pile, surrounded by bottles of herb infused olive oil, a massive piece of aging ham hanging up, with Petal, Daisy, Poppy and Buddy running around.

You can buy Little Bird from larger Mothercare stores or online, check out this gorgeous selection.

Little Bird by Jools Floral Bibshorts  Little Bird by Jools Crochet Blanket  Little Bird By Jools Seaside Dress  Little Bird by Jools Spot and Floral Cream Dress  Little Bird by Jools Seaside T-Shirt  Little Bird By Jools Multi Stripe T-Shirt

Little Bird By Jools Block Coloured Sweat Top  Little Bird by Jools Towelling Poncho  Little Bird by Jools Rainbow Wellies Little Bird by Jools Red Buckle Shoes