Southwold is a small seaside town in Suffolk, it has a great sandy beach, coloured beach huts, a pitch and putt and a fantastic lighthouse, the same lighthouse from ‘Grandpa in my Pocket'(a CBeebies programme, that you may have been forced to watch by a small child). Southwold has no arcades, no kiss-me-quick hats, no burger vans, no amusements, it’s all about nostalgia, a seaside town paused in time. If you Google Southwold, apart from the numeous holiday cottages and B+B’s, you will see some unfavourable articles about the locals being unfriendly and resistant to change. You will for sure stumble upon an article about a family being told they were not allowed to eat their packed lunch on the pier and an elderly couple who were told to put their Victoria Sandwich back in their Tupperware dish, as they were fobidden to eat their own food there too! In fact Southwold was labelled the snobbiest town in the UK back in 2012 as the residents objected to a Costa Coffee opening, they lost that battle, there is now a Costa and a Tesco Express. But aside from the posh people (there’s a lot of them) and the visiting celebs… Chris Evans, Michael Palin and Twiggy. Southwold is really nice and has one reason I love going there (apart from the fish and chips) and it’s a shop called Collen and Clare.


BEACH BOUND Southwold Hell Yeah Bag £49.00southwold bag

Collen and Clare is at the beach end of the high street. To give you an idea of the high street fashion shops in Southwold, there is Crew, Jack Wills, Fat Face and Joules, so your perfect getaway if you own a yacht, but if like me, you don’t (the nearest I have been to a yacht is when I pedalled dangerously close to one in my pedalo), you will still appreciate this wonderful shop. I have only been to Collen and Clare a handful of times, but it is a real shopping destination, with lots of gorgeous things to buy. The store interior is pretty lovely, all battered floorboards, wide windows, a glass and wooden antique display cabinet and space to move around. Some of the prices are high, but you will find plenty of pieces that are not too steeply priced. They feature brands and designers like American Vintage, Petite Bateau, Max Mara and Diane Von Fustenberg and have they have fantastic jewellery and bags. The women that work there are friendly and clearly love their shop and it’s labels. So if you are visiting Southwold this spring or summer, ditch the family at the beach for an hour or two, brief them in the do’s and don’ts of picnicking and visit Collen and Clare.

ESSENTIEL Merino Comfort Knit £67.50essentiel-merino-comfort-knit-p5228-11187_zoom

Ugg Sandal £135.00UGG-shoes southwold 135

PETIT BATEAU Spot Boat Neck Top £53.00petit-bateau-spot-boat-neck-top-p6610-14220_zoom